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Behind the Scenes: How Explainer Videos are Made

Explainer Videos

Explainer Videos are short, usually animated videos that combine engaging, visual content with a clear and concise message. They allow businesses to capture their target audience’s attention and explain their idea, product, or service in a short amount of time. At Kashu, we’ve developed a well-thought-out creative process of creating explainer videos.

Creative Brief and Brainstorming

Before we begin work on your custom animated explainer video, we’ll ask you for a creative brief to gain a clear idea of your business. This level of understanding is crucial for our team to create explainer videos that are effective and unique to your company and goals. Our creative bees will then brainstorm to come up with a definitive plan of action and work with you to ensure we’re all on the same page.

Explainer Video Script

A well-written and structured script is paramount to your animated explainer video being super-effective. At Kashu, we can work with an existing script or develop a concise and engaging script for you. Explainer videos often inform, educate, or identify a problem and explain how a product or service provides a solution. If you want to create your own explainer video script, we have a great guide to help you!

Armed with insight from your creative brief and the brainstorming stage of the process, we are able to apply our writing skills to develop a unique script for your business. Our creative bees will ensure it is fit for purpose, easy-to-understand, will resonate with your target audience, and encourage conversions.

Voiceover Recording

Once we have the script, one of our voiceover artists will record it. All of the talent we work with are professionals and have years of experience delivering clear and concise voiceovers. As a business that op