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The Proof Is in the Pudding - Explainer Video Statistics

If you work in marketing, you know that video is taking the world by storm. But are there any video statistics that prove the power of this medium? I’m glad you asked. Did you know:

⦁ 60% of site visitors will watch any available videos BEFORE resorting to reading text.

⦁ 56% of consumers agree that any company that has a website, should definitely have a video, too.

⦁ One minute of video is worth 1.8 MILLION words.

⦁ 80% of consumers agree that watching a video is a vital part of learning how a service works or what a company offers.

⦁ Users spend an average of 16 minutes a month watching video ads and 16 hours a week watching other types of video online.

⦁ YouTube’s search engine is the 2nd most popular on the planet. In fact, it’s larger and more popular than Bing, Yahoo, AOL and Ask put together. Now, THAT’S powerful.

⦁ Customer testimonials, explainer tutorials, and demonstration videos are all the most effective types of video content, according to a whopping 50% of marketers.

⦁ Got video content? People will stay on your site for 2 minutes longer. This will lower your bounce rate, help your SEO, and increase traffic.

⦁ Video is shared 1200% more than text and image content combined.

⦁ Google shows videos next to a search result about 26% of the time and clients are much more likely to click on it.

⦁ 95% of a message is retained if viewers see a video compared to 10% when they read it.

If you’re serious about growing your business, consider adding an explainer video to your website, marketing campaigns, and sales pitches. Let us help you achieve tangible results through the power of animation.

Author avatar
Kashu Team
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