4 Amazing Benefts of Developing Video Marketing Strategy in 2022
Video marketing is the future. 83% of marketers report that videos give them a positive ROI and increase their sales. But some people still have doubts about the power of video, such as is it worth the money or does it really bring that good results? So in this post, we’ll talk about four undeniable benefits of adding video to your digital marketing strategy.
1. Video help builds trust
If you want to build trust in your brand, videos can help you a lot. Building trust is the first step in sales and conversions. This is why content marketing is so effective. Providing value for your customers and being consistent can do miracles for your business. Your customers will position you as the expert in the field and will buy from you.
Using video in your content marketing strategy will help you create more engaging content. Youtubers are the most powerful social media figure to promote brands. 57% of people say they purchased a product after watching a video from a Youtuber.
2. Video helps boost sales
Videos can make you money. Period. Adding a video to your landing page can increase conversions by 80%, especially if you have a complex product. The videos are so powerful for conversions because they simplify the complex and answer all the concerns your audience might have before purchasing. No one has time to read your about us page or read the full copy of your website to figure out what you do. They want to see the solution to their problem, and their attention span is very short. So, adding a video to your landing page will glue them to the screen.
Studies show that 74% of users who watched an explainer video made a purchase after that. And since most of the information we proceed from the world is visual, explainer videos are a very effective tool for boosting sales.
3. Google loves videos
Videos can also help with your SEO and improve the performance of your website. If you have a video on your landing page, it will help you increase the time spent. This signals Google that your website has good content and it also improves your rankings. According to Moovly, you’re 53 times more likely to rank on Google if you have a video embedded on your website. And if you use Youtube as your content marketing channel and embed the videos on your website, you’re even more likely to rank higher in the search.
However, if SEO is important for you and you want to take advantage of the power of video, make sure you optimize your videos on Youtube. You can check my video over here, where you can find more tips on optimizing your videos for maximum results.
4. Video simplifies information
If you have a complex product or service, explainer videos are an excellent tool for your business. Especially if you have educational content, they are easy to consume and a lot more engaging than an article or an infographic. As I mentioned a few minutes ago, people today would prefer to see rather than read about a product. This motivates them to move forward with the purchase.
The bottom line is this- videos can help you increase your sales, gain trust and help you skyrocket your engagement on social media. If you’re unsure how to get started, download our free ebook on creating your video marketing funnel by clicking the button below.
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