Velaris is an AI-driven customer success solution that centralizes all data in one user-friendly platform. The main target audience for this video is VPs of customer success in middle and large-scale companies. To grab their attention, we use industry-specific jargon and list their pain points in the first few seconds of the video. To present the functions and benefits, we use a mockup of the actual Velaris UI. The minimalistic characters and background, as well as the flat angles and limited color palette, give the video a modern and sleek look.