Mobile Optimization: How to Attract Mobile Traffic and Convert?

Customers today spend increasingly more time on their phones. 90% of people use mobile devices to go online every day and more than half of your website traffic is generated from smartphones. Mobile has taken over desktop in most industries. As more and more of the mobile generation grow into paying consumers, mobile optimization in 2022 becomes a necessity.

The definition is simple – making sure that users that use mobile devices have the optimal experience with your design and content. Beware, this is NOT the same as the term “mobile-friendly”. When a site is mobile-friendly, the pages of the site are shrunk so they can fit on a phone or tablet, but the design is not optimized to improve user experience or drive mobile conversions.

So how can you optimize the most important aspect of your online presence – your website. First, use a responsive design. This means that the structure will change some aspects of your website to fit the mobile device and make it more attractive and user-friendly. This might include larger buttons, changes in the menu structure, and reformatting the pages. Most site-building tools today offer themes and designs that are already mobile-optimized. Make sure that this is on top of your list when you’re choosing a web design.

The next step is to compress the content on your website. If you have large media files, this will slow it down and make it hard for people to navigate. Average online visitors wait no more than two seconds for a page to load. So it’s safe to say that speed is definitely something to consider.

You can also create an AMP page. AMP stands for Accelerated Mobile Pages and is made by Google to help websites load faster improving the customer experience.

Once you make sure your website is responsive and loads faster, it is time to manually scan your website for elements that don’t look too great on mobile. For example, sometimes the buttons can look weird or too small and some pictures and elements can appear in places where they don’t belong.

When it comes to optimizing your web design, try to understand what people are doing on the website and reduce friction for them.

You’ve probably already noticed this, but you can’t use the same video that you use on your website on social media as well. Typically, social media videos (not including YouTube) are shorter. Moreover, each platform requires a different format.

Format

Let’s look at some popular social media formats you need to keep in mind when you create videos. You can see more details about different video formats in one of our previous posts.

For Instagram and Facebook, it is best to use a square format 1080×1080 px or 1920×1920 if you’re going to upload it on your feed.

If you’re going to create a reel with it instead, it is best to make your video 1920×1080 pixels.

If you’re on YouTube, you can use the same wide format that you have, but if you want to upload Youtube shorts, use the Instagram reel format.

Length

When people land on your website, they’d likely want to watch a video that explains what you do, your services, and what makes you different from everyone else.

This is not the case on social media. People on social media have a much shorter attention span. If they see your video on their feed, they didn’t ask or search for it it so it’s on you to grab their attention and make them stop scrolling.

Therefore, the shorter your video is, the better for social media use. Optimizing your videos on social media might include creating different cuts from the video or even re-doing it. Make sure you keep only the most essential and engaging part.

I highly recommend you check our guide on video SEO to make your video discoverable.

Closed Captions and Thumbnail

The next thing you need to consider is adding subtitles to your videos. You can do that by uploading a .srt file or adding your subtitles manually.

Many people browse social media without their sound turned on and closed captions serve to tempt people to click on your video even if it’s on mute.

Whether your video is on your website or social media, it’s important to use a catchy thumbnail that would make people click on it. We talk more about how to create the perfect thumbnail here.

If you did everything right, but you’re still unsure if your mobile optimization was successful, you could use the mobile-friendly test tool by Google. It is free and incredibly helpful. It’ll crawl your website for a few seconds and send you a report.

Mobile optimization is crucial now more than ever. And this is the best way to ensure your users get the most out of your website and content. But if you’re still wondering what type of content performs best and how to successfully implement it in your strategy, download our FREE eBook now!