Explainer Videos: Custom or Template?
How to know what’s right for your business.
Let’s keep it simple. Both template and custom explainer videos have their place.
It’s not about which one is better in general. It’s about which one is better for you.
Template videos work best when:
- You need something fast.
- Budget is a serious constraint.
- The goal is simple – explain something basic, test an idea, or share quick information.
How much does it cost?
Template videos are the most affordable option in the animation world. Prices usually range between $50 and $200 per minute.
- On platforms like Fiverr or Upwork, you’ll find freelancers offering ready-made templates with minor adjustments – your logo, your text, your colors.
- If you have even basic skills in After Effects, you can download a template from sites like Envato Elements or Motion Array and create the video yourself.
When it’s the right choice:
- The message is simple and doesn’t need detailed storytelling or custom design.
When it might not work:
- If you have a complex product, technical process, or nuanced message.
- If you want the video to truly reflect your brand personality.
- If your audience expects high production quality.
Custom videos are better when
- Your business solves something complex.
- You care about visuals that are 100% aligned with your brand.
- You’re not just explaining what you do, but also why you are different.
How much does it cost?
Custom animation is a bigger investment, but for a reason. A typical project can range from $2,000 to $10,000+, depending on:
- The length of the video.
- The complexity of the concept.
- The visual style
How long does it take?
Anywhere between 3 to 12 weeks. The timeline depends on the level of complexity, the amount of feedback rounds, and how many stakeholders are involved.
Why does it take longer?
Because everything starts from scratch.
- A custom concept.
- Custom-designed characters, icons, environments, and scenes.
- Tailored animations that match the story and the brand perfectly.
🔥 The result?
A video that is:
- Unique.
- On-brand.
- Impossible to replicate with a template.
Especially critical for industries like healthcare, technology, finance, and B2B, where accuracy, clarity, and brand trust are non-negotiable.
Our honest take:
- Template videos are great for simple, fast, and affordable solutions.
- Custom videos are the right choice when clarity, storytelling, and brand presence actually matter.
There’s no wrong choice. Only the right choice for where your business is right now.
