Design WeekEnd: Where ideas turn into brands

Design WeekEnd is one of the most exciting creative events in Bulgaria and a tradition we are always happy to be part of. Held annually in Plovdiv, the event brings together students and young creatives from different design disciplines for an intensive three-day competition.

The format is simple but demanding. Teams are given a set of keywords and challenges and have only 26 hours to create a complete concept. This includes brand strategy, visual identity, product thinking, and a final presentation. While often described as a design competition, Design WeekEnd feels just as much like a startup challenge, where ideas must be clear, relevant, and well-communicated.

This year, our CEO Ina Gavazova took part as mentor, working closely with teams throughout the process. The mentoring focused on helping participants structure their ideas, connect visuals with strategy, and think beyond aesthetics toward real-world application.

What makes Design WeekEnd special is the atmosphere. It is collaborative, supportive, and highly creative. Teams push themselves, learn fast, and surprise both mentors and jury with how much they can build in a very limited time.

Events like Design WeekEnd play a key role in nurturing creative talent and building confidence through practice. We are grateful to be part of it again and proud to support the next generation of designers.