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Business Video Trends and Animation Predictions for 2023

Keeping up with business video trends is essential, especially if you’re a tech company and want clients to see you as innovative and ahead of the curve. Whether you’re looking to create video marketing ads or increase the video content within your brand’s social media accounts, here are our business video trend predictions for 2023.

AI Art

The technological jump in the art world will mark the biggest breakthroughs in business video trends. Although the technology is not advanced enough to create the perfect script or illustrations for a corporate explainer video, we predict we’ll be seeing AI elements in a growing number of creator, influencer, and business videos this year.


Rotoscoping is the process of tracing live-action footage by animators to create a realistic movement. This process was done entirely frame-by-frame in the past but today it is entirely automated.

Motion Graphics

Some of the trends we predict in motion graphics are minimalist color schemes, line art, isometric designs, and kinetic typography.

These are some of the trends that we predict for 2023 in the world of corporate videos. Remember if you really want your explainer to be effective, it needs to be tailor-made for your brand and your buyers. Trends and fads can never compare to a custom video that follows a well-thought-out strategy.

So if you’re looking to create a video for your business and you want a custom strategy that ensures you meet your goals, you can book your free virtual coffee with us right now.

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Kashu Team
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