What Tool Should You Use to Create an Explainer Video?
Explainer videos are one of the most effective ways to simplify complex ideas and engage your audience. But before you dive into production, there’s a big question: what tool should you use to create your video?
The answer depends on your goals, your resources, and how unique you want your video to be. Let’s break it down.
DIY Tools: Fast and Accessible
If you’re looking for speed and simplicity, DIY platforms are a great starting point. Popular options include:
- Canva
- Powtoon
- Vyond
Pros:
- Quick setup, minimal learning curve
- Affordable pricing plans
- Great for simple, internal communication videos
Cons:
- Template-driven, so your video may look like many others
- Limited customization
- Not ideal for brand storytelling or complex concepts
Industry Standards: Full Creative Control
For brands that want a completely custom look and feel, professional design and animation software is the gold standard:
- Adobe Illustrator – for illustrations, icons, and assets
- Adobe After Effects – for animation and motion graphics
Pros:
- Endless creative possibilities
- 100% tailored to your brand identity
- Professional quality suitable for campaigns, launches, and external audiences
Cons:
- Steeper learning curve
- Time-intensive
- Often requires a skilled team or animation studio
Which One Should You Choose?
The choice comes down to purpose and expectations:
- Need something quick, affordable, and “good enough”? – DIY tools are a solid option.
- Want to stand out with a polished, branded video that explains your product clearly? – Go with industry-standard tools or partner with a studio.
Key Takeaways
- DIY tools = fast, simple, cost-effective, but generic.
- Professional tools = higher investment, but uniquely yours.
- The best tool is the one that fits your story, audience, and goals.
