We held several extensive meetings with the client to understand the goals they were looking to achieve and the challenges they were facing. Our preliminary talks involved a detailed characterization of their customer avatar – the perfect buying persona. We gathered insights into their marketing direction, viewership, and visitor stats to make sure the video would enhance those efforts and achieve optimal results.
Loox already had plenty of visitors on their website, so the challenge was converting them to buyers. The goal was to emphasize the need for their product to the right audience – Shopify merchants looking to boost sales.