Overview

Whether you’ve just launched your first store or are an established brand, Loox will help your business grow. Increase conversions, attract quality traffic and encourage repeat purchases with visual product reviews.
The video we created is going to help the visitors and the users understand more about what Loox is and how it works. We used pink-skinned characters so that we can make the video ethnically ambiguous. This is a little trick that we like doing, in order to make the video relevant for everyone and while still looking creative and engaging. Our job was to create an awesome animation while explaining more about the app.
Video Style:
Explainer video animation
Client
Loox
What We Did
Voiceover recording, designs and animation

100

Hours Spend

29

Scenes Designed

5

Revisions Made
Step 1

Scriptwriting & Brainstorming

First, we discussed the details for the project with our client and we started working on the script. Then, we presented the plan of action and the ready script to the client, as well as our ideas for the visuals, based on the ready script.
Step 2

Voiceover

Once the script was approved, we started working on the voiceover with the artist that the client chose.
Step 3

Sketching Phase

After this, we started with the rough sketches. The sketches ensure that we are on the same page about the position of the characters, the construction of the compositions and the elements that will be designed after in the graphic storyboard stage of our explainer video
Step 4

Style sample

We continued with the style sample. This includes designing one main element (such as a character or the most important element which will be used in the video) in the desired style. Once we make sure that the style works, we continue with the graphic storyboard.
Step 5

Graphic storyboard

We finished the design stage by putting together the final designs for all of the scenes. Once we got the graphic storyboard approved, we moved to the animation stage.
Step 5

Animation

We finalized the project with the animation. During that stage, we added royalty-free music and sound effects and made the drawings come to life!

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