Our client CusRev created a plugin that helps collect and manage customer reviews for e-commerce websites. They needed a catchy video to show how important reviews are for increasing sales, establishing client loyalty, and raising brand awareness.
To stand out from the competitors, the client wanted a unique animation that grabs the viewer’s attention from the get-go and presents relevant information that will push people to sign up for their service. With a clear and efficient brief in hand, we were ready to start the creative process.
What We Did
Script, voiceover recording, designs, and animation
Scriptwriting & Brainstorming
For this 47-second video, the script had to be kept short and sweet. Our copywriter focused only on the essential aspects of the product: what problems did it solve, and what were the main benefits for prospective clients. Then the script was sent to the client for his stamp of approval.
The voiceover is another vital aspect of the video – the voice actor speaks on behalf of the client and has to sound approachable, professional, and trustworthy. We work with a wide selection of talent, so the client can choose the one that best fits the tone and goals of the explainer video.
After the voiceover was complete, the narration was visually represented by sketches. They gave our designers the blueprint to work on the style samples and the storyboard that would follow in the next two phases.
In this stage, the character or main elements of the explainer video are drawn in greater detail so that the client can visualize the style and design of the animation. Flat and clean design was the perfect fit for the brand, and target audience, as it wouldn’t distract from the message, but would also catch the viewer’s eye.
Once the sketches and style have been approved by the client, the storyboard had to give a more detailed and clear idea of the entire video – what would the characters do, how each scene would transition into the next one, and how all the elements would interact with one another.
Finally, all the components of a great animation were put together to create the final product – an entertaining, lively video, which told people about the service and why they should get it. We completed the project with suitable energetic music and sound effects. In the end, we were very happy with the outcome, and most importantly, the client was, too.
Other similar projects
LeadMetriks: Animated Explainer Video
Simpo: Animated Explainer Video
CusRev: Animated Explainer Video
NetBramha Studios: Animated Explainer Video
Plasma: Animated Explainer Video
Sudio32: Animated Explainer Video
QuickService: Animated Explainer Video
Catermonkey: Animated Explainer Video
Pingza: Animated Explainer Video
Trecco: Animated Explainer Video
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Kashu specializes in creating custom explainer videos including corporate explainer videos, whiteboard videos, short video ads, and much more.
Crafting a unique and custom explainer video from scratch, we leave no stone unturned ensuring that our videos meet your needs and vision. Need a custom explainer video for your product, service, or business? Contact us today for a free quote!