Explaining how a new platform, service or product works to potential customers can be a challenge. Not only do you need to make the information easy to absorb and understand, but the video has to be concise and engaging enough for the viewer to watch the whole thing!
That’s exactly what we produced for our clients at 1stop Photography – A lively, fun, concise and information Animated Explainer Video which perfectly summed up the selling points of their system. Read on to learn more about each step of the production process!
What We Did
Scriptwriting, voiceover recording, designs and animation
Scriptwriting & Brainstorming
To ensure the video flows well and does a fantastic job of explaining the functionality and value of the 1stop Photography platform, we provided a professional script writing service. This includes all of the necessary research and communication with the client, resulting in an informative script with plenty of energy and personality too!
Next comes the recording of a clear, professional voiceover. At Kashu, we have a network of experienced and trusted voiceover artists from all over the world. This ensures every client can find the perfect artist in a language or accent that suits their brand, product and target audience.
Every client loves the sketching phase! Here we get our creative juices flowing and create loose character and scene samples to find the right design style for the video. Whether we have strict design guidelines to work from or full creative freedom, this step is always super useful as it allows us to communicate with the client on a visual level, and refine the designs.
Then comes the style samples – these are more fleshed-out, detailed versions of the initial sketches. Here, we add colour and character to every element, showing something very close to the ‘final’ versions that will appear in the video.
To ensure the flow and contents of the video played out exactly as the client needed it to, we produced a graphic storyboard, to show a draft of how the narrative and each will look. This is always really productive, because it allows the client to see the story unfold and have that initial feedback.
Finally comes the animation – all that hard work pays off once we brought every character, object, and scene to life with fluid, realistic movement. From realistic mouth movement when characters are talking to lifelike physics in elements such as liquids or moving cars, we pay extra care and attention to the animation to ensure it feels natural and professional.
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Ready to get started?
Both the client and our team were thrilled with the finished product! If you’re looking for an engaging and exciting way to present your product, service or idea to your audience, be sure to get in touch with the team at Kashu to discuss your animated explainer video!
Kashu specializes in creating custom explainer videos including corporate explainer videos, whiteboard videos, short video ads, and much more.
Crafting a unique and custom explainer video from scratch, we leave no stone unturned ensuring that our videos meet your needs and vision. Need a custom explainer video for your product, service, or business? Contact us today for a free quote!