Call us at +1 (800) 716-0630

Category

Explainer Videos

Working With a Company Abroad

Working With a Company Abroad: Advatages and Drawbacks

By | Explainer Videos, Tips

Thanks to technology, people are no longer restricted by international borders when looking to hire a creative team. There are dozens of ways to find a foreign company or a freelancer to work on your project: freelancing platforms, social media, classified-ad websites, etc. But the wide selection comes with a lot of risks. The fact that just about anyone can offer their services to international clients means that the responsibility to find the best person for the job falls exclusively on the client. There are many benefits of hiring a foreigner for creative work. But let us start with the negatives (you know, just to get those out of the way)Clients have many concerns when thinking about hiring a contractor from a different country. Whether based on personal experience or speculation, it is good to address those concerns head-on.

 

Getting Your Wires Crossed

The language barrier is one of the most popular objections. For you, as a client, it is important to communicate freely with the company or freelancer that will work on your project. Although misunderstandings often occur even between people who speak the same language, it is understandable why you would be wary of linguistic hiccups when hiring foreigners. To avoid a potential lost-in-translation type of situation, it is best to do your research beforehand. If the company you are looking to hire has a website, revise it carefully. Read their blog articles (if they have any), their about-us page, and other copy they have posted. If you are considering a freelancer who does not have a website, ask to review their portfolio and social media pages. Those should give you a pretty good idea of how good they speak English. To be even more comfortable, ask for an online meeting or a phone call. If they refuse to speak with you, maybe consider another person for the job.

 

Time is of the Essence

Another potential problem might be the time difference, especially if the contractor is on the opposite side of the world from you. To save your project from falling victim to time zones, clarify everything from the start – tell your contractor your exact location, and establish deadlines that take into account the time difference. Have them set their clocks to your time. Most freelancers enjoy the flexible schedule working in a different time zone offers. Besides, most people who work with clients from foreign countries are used to pulling the occasional all-nighter to meet a deadline.

 

At Arms Lenght

How about not having sufficient control over your project if the contractor is in a different country. You will not be able to walk into their office and meet them face-to-face whenever you need to nudge them in the right direction. But the number of virtual collaboration tools that exist today give you plenty of ways to supervise your contractor as if you are standing right beside them. There is plenty of file sharing, video conferencing, project management, and time-tracking software to fit any need. Try them out yourself and have your contractor show you the ones they usually use. Decide on the tools that will work best for both of you.

 

Here is Why it’s a Good Idea

There is one major benefit of hiring someone from another country, which is probably why you’ve started looking into this option in the first place. That is, of course, the opportunity to pay a much lower price than if you were working with someone in your country, especially if your contractor is from a lower-income region, where taxes, salaries, and the GDP are lower.

Another great benefit is that you might be getting an even higher quality of work for your money. Freelancers and companies working with international clients are highly motivated to make a great impression. More often than not, this means that they will go above and beyond to fulfill your project. A lot of the creatives working via freelancing websites count on your positive review to increase future business opportunities, so they will make sure you are happy. Even if your contractors work outside of the freelancing platforms, they still want a stellar reputation on social media and review websites. This reminds me: if you are happy with the work a freelancer or a company has done for you, make sure to share the love everywhere you can. Appreciating a job well done is extremely encouraging and helpful when trying to attract clients so a positive review can make a huge difference for a contractor. 

 

In Conclusion…

To avoid a disaster when hiring a freelancer or a company from a different country, take the time to research them. Once you o that, you’re free to reap the benefits this type of working relationship carries.

creative brief

Why Is the Creative Brief So Important and How to Write a Good One?

By | Explainer Videos

A brief introduction

All creative projects start with a creative brief, in which the client presents guidelines to the creative team: scriptwriters, with their final product. And just like with maps, if he brief is unclear, misleading, or incomplete, the treasure might remain buried under countless frustrated emails, revisions, and lost time. 

This article will help you compile a brief that outlines your goals in a way that will help the creative team dig out a gem of an explainer video. 

 

X Marks the Spot

Start from where the treasure is buried and work your way back. Visualize the desired end result of your explainer video –  thousands of people knowing your brand, a swarm of new clients running to your stores,  million new downloads of your app. Take the time to clear your goals, discuss them with your employees, managers, or co-workers. Ask yourself – what is the main problem you want to solve or the main question you want to answer.

After you have figured out what you are trying to achieve, let’s see how you can go about it.

 

Hear ye, hear ye!

Another important aspect you need to clearly communicate with the creative team is your target audience. Think about the people who will be watching your video – are they professionals in your field or laymen, regular everyday folk, or big-time important investors? This will help the scriptwriter sort out the correct tone of the video and the designer – the right style. Describe this in your brief, do you want your animation to have a light-hearted, humorous spirit or would you rather it be serious and straight-to-the-point? Or you might want to evoke a deep emotion from your viewers.

 

Explain Yourself

Describe your product, service, or business, even if you don’t want to include it in the video. In order to make the perfect explainer video for you first, we need to have you all figured out ourselves. Don’t just mention that you fix cars – tell us how you do it step-by-step. Don’t be afraid to get into the details, but stay away from advertisement talk. We need to know the facts!

 

Focus

After you’ve described what you do, tell us what is the most important thing people should know about your business. List your strongest points, what sets you apart from the competition, and what the main focus of the video should be – is it that you’re shipping worldwide, or that you’re open on Sundays; maybe you have 24/7 customer care, or your prices are the lowest on the market. The main message might also be your mission statement or the guarantees you give your prospective clients.

As explainer videos are usually quite short, concentrate on just a few bullet points. Think of it like this – if your viewer could only remember three or four things from the video, what would you want them to be.

 

Visuals

Send us your logo, mascot, corporate colors, preferred typeface – anything that makes your brand design recognizable and unique to you. In terms of style, you need to be specific – find another video you might like and share it as a reference. You can check out our portfolio or visit our YouTube channel for inspiration. 

 

The devil is in the detail

Besides the main points listed above, you might also want to include additional guidelines in your brief so that the creative team can get the full picture. Here are some things you may want to consider adding:

 

  • Do you want a voice-over script or just visuals
  • Is your brand slogan mentioned at the end of the video
  • Are there any characters and what do they look like
  • Is there  a call to action and what it might be

 

All in all, the more detailed your brief is, the better the creative team can understand your wants and needs. Of course, our talented team will be happy to collaborate with you on your project if you don’t have everything figured out just yet. Get in touch with us and we’ll be happy to discuss ideas and directions!

How to Write a Kickass Explainer Video Script for Your Business?

By | Explainer Videos

The script is the backbone of every explainer video – it gives it a subject and a tone, and it drives the narrative and the animation. Depending on the goals, the brand, and the target audience, each explainer video is different, so there is no one size fits all when it comes to the script. That being said, there are some common elements that we need to cover when writing any script. Read on to see how you too can write a killer script!

 

It’s the thought that counts

 

Before you start writing, you need to think about your goals. I don’t necessarily mean your life’s aspirations, but rather what you want to achieve with your explainer animation.

To help you pinpoint your goal, let’s talk about the three main categories of videos in terms of intent:

Educational – these videos serve to explain something relevant to your business, without mentioning your business at all. Say you work with cryptocurrency and you want to spark the interest of people who don’t even know what a blockchain is.

You can use this type of educational animation to introduce people to your general area of expertise before you deep-dive into the details of your particular business.

Spreading the word – your goal here is to increase brand awareness and introduce your product or service to untapped audiences. You can include things like what inspired you in the beginning, how many years of expertise you have, where you operate, and what sets you apart. Think of it as an about us page, mission statement, and “why us” – all in one catchy explainer video.

Selling – this is basically an animated advertisement where you are entirely focused on the product and its main selling points. You want people to be stoked on what you’re offering, so shine the spotlight on the most attractive features of your business.

Most explainer videos are not strictly in one category or another, but rather in a mix of two or all three to a certain extent. Still, understanding what your primary goal is will help you determine your main focus when crafting your script.

 

You Talkin’ to Me?

 

Establish your target audience. The more detailed image you have for who is going to see the video, the better you can pinpoint the right tone for your script. Try to picture your viewer –  their age, occupation, mindset, how they talk. This will help you write a script that speaks directly to them. Like this video we did, aimed at college students, who find it hard to study for math exams (but then again, who doesn’t):

 

The Five Elements

 

After you’ve done the preliminary work, it’s time to commit it to writing. As with every creative endeavor, there is no wrong way to go about developing your script. But if you are not an experienced copywriter, I would strongly advise you to follow this basic structure:

  • Problem

Regardless of its goal, each explainer video deals with a particular “problem” – identify what problem you want to solve with the video or the service it is about. Put yourself in the shoes of your listener – understand what keeps them up at night. Or even tell them about a problem they never even knew they had.

  • Solution

Now that you know what’s bothering your viewer, it’s time to put their worries at rest. This can be your product or action they can take, or finding out that your business exists. Let them know that what you offer is just the medicine they need.

  • How it works

You’ve made your big claims, now it’s time to back them up with actual facts. Give the viewer an insight into the mechanics of what you do. You don’t have to bore them with unnecessary details – be short and to the point. Your audience wants to know the basics of how things work, not prepare for an exam.

  • Benefits

Tell people how they can benefit from what you’re talking about. Remember that people are most interested in what’s in it for them – not how awesome you are. You might offer the best product or service on the planet, but your viewers need to see it as a life-changer for them. 

  • Call to action

Sum it all up with a CTA – a call to action, prompting your viewer to do something. This can be the company slogan, a mention of the site, option to click somewhere, or to simply try something first-hand. The CTA gives the video a good conclusion and it delicately (hopefully) pushes the audience in the right direction.

Although the methods mentioned above are tried and tested, nothing is set in stone. For your unique video, you can always choose a different route. For example, you can do brand awareness, without even mentioning your brand:

or you can rely entirely on the power of animation and not include a single spoken word:

Kashu’s awesome writers can create a wide variety of scripts, tailored to your brand, goals, and target viewers. If you want to save yourself the time and hassle, simply contact us and get the perfect script written for you!

Kashu Guests of Honour at the Fiverr 10 Year Anniversary!

By | Explainer Videos

Our ‘Guests of Honour’ Spot at the Fiverr ’10 Year Anniversary’ Celebration!

We were thrilled to recently receive an invitation to speak as guests of honour at Fiverr’s ’10 Year Anniversary’ celebration and share the story of how we established Kashu as one of the world’s leading corporate animation and explainer video studios.

During our attendance, we got to share our journey with the audience and meet a huge number of incredible people, including Fiverr executives and even past customers of Kashu!

 

We discuss our animated explainer video company journey to the energetic audience!

Speaking as Guests of Honour

It was a great experience for the team at Kashu to be recognised as guests of honour at the 10 Year Anniversary celebration.

After receiving a number of great features and pieces of coverage (including this interview piece published on the Fiverr blog last year) we wanted to share our story with the audience, showing how we worked with the Fiverr platform to help build our brand and customer base, as well as answering any questions that budding sellers might have!

 

Meetings & Networking

During our visit we also had the opportunity to meet some incredibly influential and established members of the lead team at Fiverr, including their CMO, COO, Head of Customer Care, Head of Video & Animation Category Manager, Marketplace Product Management Team, Algorithm Product Team, and all topped off with a wonderful meeting with Fiverr’s founder and CEO, Micha Kaufman!

It was also great to meet many of our wonderful friends and past customers whom we met through the Fiver platform and find out how their journeys and businesses were flourishing.

Over the years, we have worked incredibly hard to establish our company as one of the world’s leading animation and explainer video agencies by providing an outstanding quality of service to our clients and customers.

The recognition given by Fiverr at this recent event was humbling and a great experience for our team, we’ll certainly continue to provide the same great service that had us named as guests of honour during the coming years!

Explainer videos are an increasingly popular marketing tool, but other than being visually stunning what exactly are explainer videos? What makes them so effective, and why are the team at Kashu so passionate about them?

 

The Basics of Explainer Videos

 

In a nutshell, the primary purpose of an explainer video is to explain, no surprises there! The videos usually focus on an idea, product, or service and can be recognized by the combined use of easy-to-understand language and engaging visuals.

Designed to capture your intended audience’s attention, Explainer Videos are often an ideal way for businesses or organizations to communicate their message and express what their company, product, or service is all about. The use of visuals, almost always animated, a supporting voiceover, and often music allows for creative freedom and the opportunity to convey complex ideas in a simplistic and engaging way.

 

How to recognize an Explainer Video

 

To understand exactly what Explainer Videos are, it’s essential to recognize the main characteristics.

You can usually identify Explainer videos by the use of animated graphics and characters combined with a quality voice over and often music. The videos are to the point, easy to understand, and attempting to engage a targeted audience.

In terms of a narrative, Explainer videos often identify a problem the audience may be concerned with and go on to explain how their idea, product or service meets the needs of their targeted audience and provide a solution. The videos usually address the direct questions of how what and why to convey their message.

 

Why are Explainer videos so effective?

 

Now you have an increased understanding of the purpose and basic or primary characteristics of an Explainer video and can recognize or identify one. Let’s take a look at what makes these types of visual content so effective as a marketing tool.

 

Able to quickly explain your idea in an engaging way

 

Explainer videos are also great at maintaining your target audience’s attention due to their visual appeal and short length. The videos are usually no longer than 90 seconds to capture to ensure the message remains straightforward and easy to digest.

 

Communicates directly with your target audience

 

This concise approach also allows your business to get right to the point and deliver a clear message, communicating exactly who and what your business is, what you have to offer, how the products or services will benefit potential customers and why they should support or invest in your vision.

This vast potential, sense of creative freedom to explain your business idea, product, or service in an informative and educational way and ability to capture the audience’s attention makes an Explainer Video a fantastic asset to any marketing strategy.

 

Increases brand awareness

 

Their visual appeal also allows businesses to creatively express the identity of the brand using color and strong visuals. This is another advantage to Explainer Videos as a successful video can leave a long-lasting impression and can contribute to increased brand awareness.

The animated element of Explainer videos can be extremely effective in appealing to a specific demographic and can, therefore, resonate with your target audience. This sense of awareness around your brand and its products or services is great from a marketing perspective as it can progress to consideration around purchasing what you have to offer and therefore potential future conversions.

 

Increases online visibility

 

As well as increased brand awareness, Explainer Videos also contribute to increased online visibility. Engaging videos are often great assets to share on YouTube and across social media platforms with the intention to spread the word about your idea, service, or product and to reach your audience.  

Embedding an engaging Explainer Video on the landing page of your business website is also great for your online presence and visibility as it can result in users spending longer on your page. From an SEO perspective (Search Engine Optimisation), retaining the interest of visitors to your website is ideal as it can contribute to your business ranking well on Google and other search engine results pages.

The videos can also reduce the bounce rate on your page as the use of engaging, visual content is likely to result in visitors further exploring your website. Effective Explainer Videos are able to steer visitors towards fulfilling any calls-to-action and encourage the journey to conversion!

 

Creative freedom on a smaller budget

 

In comparison to the cost of producing live-action videos, animated Explainer Videos can often be created on a smaller budget, in a shorter time-frame and prove to be extremely engaging due to the visual appeal.

The animated element of the Explainer Videos allows for creative freedom and the potential to convey any idea visually and avoid the financial limitations of live-action footage. This cost-effective aspect to Explainer Videos further enforces their reputation as a great marketing tool for any business.

 

Why choose Kashu to create your Explainer Video?

 

The team of creative bees at Kashu are extremely passionate about creating stunning, animated Explainer Videos. We pride ourselves on ensuring the videos we make are unique to your business, product, or service.

That’s why we offer the full package and carry out the entire process internally, from the first brainstorming ideas session to the final edit. Our services include copywriting and scriptwriting if required, to ensure the language used in the video is clear and concise and delivers your message in an easy-to-understand way. We also record professional voiceovers at the Beehive, available in several languages and accents as well as offering original music and high-quality audio.

We work closely with our clients and will keep you in the loop throughout the animation process in terms of character design, storyboarding, and editing. At Kashu, we pride ourselves on developing excellent working relationships and have years of experience creating over 10,000 Explainer Videos and Corporate Animations for international brands such as Nissan, KFC, and Vodafone.

Is your business interested in Explainer Videos by Kashu? Take a look at our extensive portfolio, or to receive a quote, simply fill out our contact form, and we’ll get back to you soon to discuss your ideas!  

What Exactly are Explainer Videos?

By | Explainer Videos

Explainer videos are an increasingly popular marketing tool, but other than being visually stunning what exactly are explainer videos? What makes them so effective, and why are the team at Kashu so passionate about them?

 

The Basics of Explainer Videos

 

In a nutshell, the primary purpose of an explainer video is to explain, no surprises there! The videos usually focus on an idea, product, or service and can be recognized by the combined use of easy-to-understand language and engaging visuals.

Designed to capture your intended audience’s attention, Explainer Videos are often an ideal way for businesses or organizations to communicate their message and express what their company, product, or service is all about. The use of visuals, almost always animated, a supporting voiceover, and often music allows for creative freedom and the opportunity to convey complex ideas in a simplistic and engaging way.

 

How to recognize an Explainer Video

 

To understand exactly what Explainer Videos are, it’s essential to recognize the main characteristics.

You can usually identify Explainer videos by the use of animated graphics and characters combined with a quality voice over and often music. The videos are to the point, easy to understand, and attempting to engage a targeted audience.

In terms of a narrative, Explainer videos often identify a problem the audience may be concerned with and go on to explain how their idea, product or service meets the needs of their targeted audience and provide a solution. The videos usually address the direct questions of how what and why to convey their message.

 

Why are Explainer videos so effective?

 

Now you have an increased understanding of the purpose and basic or primary characteristics of an Explainer video and can recognize or identify one. Let’s take a look at what makes these types of visual content so effective as a marketing tool.

 

Able to quickly explain your idea in an engaging way

 

Explainer videos are also great at maintaining your target audience’s attention due to their visual appeal and short length. The videos are usually no longer than 90 seconds to capture to ensure the message remains straightforward and easy to digest.

 

Communicates directly with your target audience

 

This concise approach also allows your business to get right to the point and deliver a clear message, communicating exactly who and what your business is, what you have to offer, how the products or services will benefit potential customers and why they should support or invest in your vision.

This vast potential, sense of creative freedom to explain your business idea, product, or service in an informative and educational way and ability to capture the audience’s attention makes an Explainer Video a fantastic asset to any marketing strategy.

 

Increases brand awareness

 

Their visual appeal also allows businesses to creatively express the identity of the brand using color and strong visuals. This is another advantage to Explainer Videos as a successful video can leave a long-lasting impression and can contribute to increased brand awareness.

The animated element of Explainer videos can be extremely effective in appealing to a specific demographic and can, therefore, resonate with your target audience. This sense of awareness around your brand and its products or services is great from a marketing perspective as it can progress to consideration around purchasing what you have to offer and therefore potential future conversions.

 

Increases online visibility

 

As well as increased brand awareness, Explainer Videos also contribute to increased online visibility. Engaging videos are often great assets to share on YouTube and across social media platforms with the intention to spread the word about your idea, service, or product and to reach your audience.  

Embedding an engaging Explainer Video on the landing page of your business website is also great for your online presence and visibility as it can result in users spending longer on your page. From an SEO perspective (Search Engine Optimisation), retaining the interest of visitors to your website is ideal as it can contribute to your business ranking well on Google and other search engine results pages.

The videos can also reduce the bounce rate on your page as the use of engaging, visual content is likely to result in visitors further exploring your website. Effective Explainer Videos are able to steer visitors towards fulfilling any calls-to-action and encourage the journey to conversion!

 

Creative freedom on a smaller budget

 

In comparison to the cost of producing live-action videos, animated Explainer Videos can often be created on a smaller budget, in a shorter time-frame and prove to be extremely engaging due to the visual appeal.

The animated element of the Explainer Videos allows for creative freedom and the potential to convey any idea visually and avoid the financial limitations of live-action footage. This cost-effective aspect to Explainer Videos further enforces their reputation as a great marketing tool for any business.

 

Why choose Kashu to create your Explainer Video?

 

The team of creative bees at Kashu are extremely passionate about creating stunning, animated Explainer Videos. We pride ourselves on ensuring the videos we make are unique to your business, product, or service.

That’s why we offer the full package and carry out the entire process internally, from the first brainstorming ideas session to the final edit. Our services include copywriting and scriptwriting if required, to ensure the language used in the video is clear and concise and delivers your message in an easy-to-understand way. We also record professional voiceovers at the Beehive, available in several languages and accents as well as offering original music and high-quality audio.

We work closely with our clients and will keep you in the loop throughout the animation process in terms of character design, storyboarding, and editing. At Kashu, we pride ourselves on developing excellent working relationships and have years of experience creating over 10,000 Explainer Videos and Corporate Animations for international brands such as Nissan, KFC, and Vodafone.

Is your business interested in Explainer Videos by Kashu? Take a look at our extensive portfolio, or to receive a quote, simply fill out our contact form, and we’ll get back to you soon to discuss your ideas!  

Storytime: How to Create a Compelling Brand Story

By | Explainer Videos

Why do I need a compelling brand story?

 

Globalization can be a bit of a polarizing-word these days; it’s a term that brings with it a range of feelings that are dependent on your circumstances and perspective. For many people, especially those running commercial businesses, globalization has become synonymous with increased competition in a wide range of industries across the globe. As a result, the vast majority of people running a company today will tell you that the market in which they’re operating feels crowded. 

Now, if you’ve ever had any experience trying to sell to the public, especially in a crowded environment, you’ll know just how difficult it can be to hold someone’s attention under those circumstances. It’s even harder to get people to listen to what you are selling when you’re in a noisy environment full of competition; with so many options available it can be hard enough to get your voice heard, let alone convince someone that your product is superior to that of your competitor! 

Furthermore, the growth of online retail has, in many ways, only made things more difficult for the vast majority of business owners. Not only do businesses now have to cut through the noise of their online global competitors, but giant corporations such as Amazon and eBay also have in many ways changed the long-established rules of retail. Services that could once be used to distinguish a company to its customers, such as next-day delivery and 24/7 customer assistance, are now the new and expected bassline of online retail. As a result, many customers tend to fall back on the classic differentiator – price. 

As a result, you’re probably asking yourself whether or not it’s even possible to compete at all in your industry’s modern marketplace; if you can’t compete on price, the range of provided services or your overall customer service experience, how can you compete at all?  Well, that’s easy to answer – your business needs a compelling brand story! A compelling brand story will help your business cut through the noise and ruckus of your competitors, helping your company to differentiate itself within your industry successfully. 

So, if you’re looking for some unique tips on how to help create a compelling story around your businesses’ brand, read on:

 

Does your business have an origin story worthy of a Marvel comic?

 

Whether or not you’re a superhero fan, when it comes to literary heroes, we all love a protagonist with a great origin story; thankfully, the same is also often true of businesses and their lowly beginnings. If your brand’s inception was intriguing, don’t be shy – share it with your potential customers! 

By building out the birth story of your business, carefully explaining the when’s, why’s and how’s of how your company came to be, you’ll be increasing the chances that a customer may become personally invested in your businesses’ story and your brand’s identity – they’ll want to see what happens next! Additionally, sharing your company’s mission, or objective, is another sure-fire way of creating a strong narrative arc for your business that helps to create a compelling brand story with which people can engage.

With that being said, be careful not to gloss over your businesses’ struggles, people aren’t so naïve as to believe your successful business began without a hitch, and pretending otherwise may rub your audience up the wrong way. Starting a business is undeniably tricky, so share some of those challenges with your customers – people have a tendency to bond over a sense of shared hardship. Therefore, by highlighting the difficulties your business has faced in its past, your brand will appear more honest, approachable, and trustworthy.

 

Once you’ve got your audience’s attention – make sure you keep it

 

When it comes to your brand’s story, the most fundamental factor should be that it appeals to your businesses’ target demographic. Thankfully you’re off to a good start because no-one’s going to know your businesses’ target demographic better than you! 

Ideally, you need to identify what motivates your audience? What do they like about your industry or product, and what do they dislike? Once you’ve identified factors such as this, you’ll be in a better position to write a compelling brand story that appeals directly to the demographic your intending on targeting. 

You’ll also want to ensure that you are monitoring engagement with your brand’s story in some way! In doing so, you’ll be able to modify the tone and language you use in efforts to greater reflect the narrative of your brand’s story. For example, if some social media posts receive more engagement than others, try and identify why that may be; don’t be afraid to experiment with how you deliver your brand’s story, as you may find more effective ways in which to bolster the narrative of your business.

 

Nobody likes a poser

 

With that being said, however, it’s essential to be authentic – nobody likes a poser! It’s all well and good wanting to establish a compelling brand story to help distinguish your business in a competitive industry; however, make sure that it is your story. There’s no use in fostering an engaging brand story for your company, only for it to be at complete odds with both what your business is and what it does. 

Moreover, it should come as no surprise that the vast majority of customers are exposed to an ungodly amount of advertising and are, as a result, adept at spotting when a brand is ‘playing’ a part rather than being authentic. Remember, the whole purpose of establishing a compelling brand story is to build a level of trust between your business and its potential customers; if a consumer feels as though you are inauthentic, and that you are attempting to violate their trust, the relationship you are trying to foster will be undermined considerably.

 

Show people your brand, don’t tell them about it

 

It might be too distant a date to cast your mind back to, but when you were studying at school, did you ever participate in an activity called show and tell? If you did, do you ever really remember anyone spending their time telling the class about something, rather than showing it to them? Exactly! People would rather be shown something and left to come to their own conclusions, rather than lectured about it in an abstract and removed way. 

The same can be said of your business. People have no interest in reading a vague and dispassionate list of your company’s supposed ‘fantastic’ qualities, and businesses tend to do this all the time – they instead want to be shown those qualities in practice. For example, if your business is a specialist in affordable lifestyle products, show your audience the positive impact those products are having on the lives of their owners; with the enormous power and popularity of social media, it’s never been easier to show your customers your brand’s story. 

Moreover, as people would instead be shown your brand’s story rather than told about it, you may even wish to consider commissioning a captivating video to explain your company’s origins to your audience. Additionally, with the enormous popularity of video hosting websites such as YouTube and Vimeo, if you’re not utilizing mediums such as film in which to sell your brand’s story, you could potentially be missing out on a vast audience.

With that being said, although video is a brilliant choice in which to convey your brand’s story and character, if your video is of poor quality, it’s unlikely to either gain any traction or stand out at all. 

Here at Kashu, we’re an experienced and talented team of creatives that specialize in creating animated Explainer Videos that sell; we’d recommend working with a similarly experienced and talented creative studio if you do decide that an animated explainer video can help your business create a compelling brand story. 

 

Explainer Videos by Kashu

 

In today’s high-speed, crowded and competitive market place, making sure that your company has a compelling brand story can be a pivotal factor in whether or not you see success. Where the brand’s story was once considered a trivial and excessive façade, it is today an essential differentiator that can help your company stand out from its competitors. If your business doesn’t have a compelling brand story, many customers will fall back on the classic differentiator, price – and a race to the bottom against Amazon and eBay most definitely isn’t the path to success. A compelling brand story, on the other hand, allows your business to compete in different ways. 

Here at Kashu, we understand these difficulties and know just how hard it can be to keep up in this fast-moving, inter-connected, and highly competitive global economy. We specialize in producing the highest-quality in bespoke Explainer Videos for our clients, and have created over 10,000 animated Explainer Videos and Corporate Animations for international brands such as Office 365, Dunkin’ Donuts and KFC – trust us, we know what makes a compelling brand story. 

So, if you’re looking for an engaging and bespoke Explainer Video to support your brand’s story, simply fill in our contact form with as much detail as you can about your requirements. We’ll be in contact as quickly as possible with an affordable quote and the answers to any questions you may have had! 

Do Explainer Videos Help SEO?

By | Explainer Videos | No Comments

So, you want to know if an Explainer Video can help your website’s SEO ranking? Well, you’re in the right place! Although Explainer Videos don’t necessarily have a direct impact upon your website’s SEO ranking, there are plenty of indirect ways they can help to boost where your website is currently ranking on Google’s Search Engine Results Page (SERP).

Thankfully, Kashu is here to explain to you the three most significant impacts an Explainer Video can have on your website’s SEO – read on to discover more:

 

1: Google likes longer visits to your website

 

Search Engine Optimization, or SEO, is the process of increasing the quality as well as the quantity of organic traffic visiting a website. It is often done by attempting to increase either the website’s visibility or a webpage’s visibility, to users of a search engine such as Google or Bing. 

For a search engine like Google to decide which pages are ranked first, or last, the software’s algorithm considers a vast range of known and unknown metrics – one such metric we know of is the average time visitors spent on a website or a webpage.  According to research published by TIME magazine, roughly 55% of a website’s viewership spend less than 15 seconds actively engaging with a webpage; that’s not very much time at all, especially if you’re looking to make a sale. 

Accordingly, an engaging and well-designed animated Explainer Video could potentially boost the average visit time on your website by around 2 minutes. As we know Google is interested in the average time visitors spend on a website, considering it a critical SERP ranking factor, it would be safe to assume that an Explainer Video can potentially help your website’s SEO by encouraging your visitors to stay around longer than they perhaps would have intended. 

 

2: Don’t forget about YouTube

 

People tend to forget that Google is a parent company to many of the internet’s most loved domains, and YouTube has been a part of the Google family since 2006. Although we don’t have any definitive proof that Google’s algorithm favors content hosted on YouTube, it would be naïve to assume that Google didn’t have some preference for its own video-sharing company. 

Most of us know the obvious benefits associated with YouTube as a video-sharing platform: it’s free to upload to, there’s a potential for uploads to go viral and if used properly it can function as an effective marketing tool. However, there are hidden SEO benefits to YouTube that you might not be aware of.  

One such SEO benefit is the use of YouTube’s captioning suite, which enables users of the website to add or correct captions to an uploaded video. Although nine out of ten times the software will accurately transcribe the audio of your video into text, it’s a good practice to ensure that the video’s script is 100% accurate. As Google is unable to read or infer information in the same way that humans do, it’s essential to ensure that the captions you upload are accurate; that way, when you link to the video from your website, Google’s algorithm will be able to establish the relevance between your website and the video’s transcription. In this way, an explainer video can be a highly effective way of assisting your website’s SEO by targeting important keywords.

 

3: Google SERP Videos

 

The third and final way that explainer videos can positively affect your website’s SEO is by physically appearing on Google’s SERP. Now, although this isn’t directly boosting your website’s ranking on Google’s SERP, so to speak, it is having a range of far-reaching effects on your website’s broader SEO metrics. 

For example, several studies have shown that in regards to engagement, video generally has a much higher click-through-rate when compared to other forms of media. Furthermore, as we mentioned earlier, Google’s algorithm does add significant weight to engagement metrics such as page-view time. 

Another benefit is of course that if your video’s descriptions tie the video hosted on YouTube to your website, then it’s likely a number of the video’s viewers will also follow the relevant links through to your webpage – increasing your website’s traffic.

Additionally, it’s essential to understand that YouTube also uses a similar keyword-based system to establish relevance to the videos uploaded to the platform. Accordingly, if your video is appearing in Google’s SERP, then it must be successfully competing for some associated keyword. Thankfully, Google’s algorithm is intelligent enough to then make the association between your businesses’ video on YouTube and your broader brand – further establishing your business as relevant to the keywords associated with the video.

 

Explainer Videos by Kashu

 

As you can see, there are plenty of indirect benefits an Explainer Video can bestow on your website’s SEO. However, for any of these indirect benefits to begin to occur, you need to be sure you have an engaging Explainer Video that people want to watch – that’s where we come in! 

Here at Kashu, we specialize in producing bespoke animated Explainer Videos; over the last few years, we’ve created over 10,000 of these videos for clients across the globe. We’ve worked with multi-national corporations such as Vodafone, KFC, and even Microsoft – so you know we’re serious about what we do! 

So, if you’re looking for an engaging and bespoke animated Explainer Video that has the potential to help boost your website’s SEO – simply fill in our contact form. One of our team members will be in touch as soon as possible with an affordable quote and answers to your most burning questions! 

On average it takes the team here at Kashu roughly 25-29 days to bring a professional 30-second video to completion. With that being said, depending on the length of the video as well as its content, this can vary greatly.  If your business is planning a longer video, or perhaps needs a quicker turn-around on a project, don’t hesitate to get in contact – we’ll see what we can do to help! 

Behind the Scenes: How Explainer Videos are Made

By | Explainer Videos

Explainer Videos are short, usually animated videos that combine engaging, visual content with a clear and concise voiceover. An increasingly popular marketing tool, Explainer videos allow businesses to capture their target audience’s attention and explain their idea, product, or service in a short amount of time and a straightforward manner.

At Kashu, we’ve developed a straightforward and step-by-step creative process to produce high-quality, custom Explainer Videos. For a behind the scenes look at how Explainer Videos are made in-house at the Kashu beehive, check out each stage of process below.

 

Brainstorming

 

Before we begin work on your custom Explainer Video, we’ll ask you for a creative brief to gain a clear idea of your brand and its products or services. This level of understanding is crucial for our team to create an effective video unique to your business and will, therefore, discuss your vision in detail with you.

Our creative bees will then brainstorm to come up with a definitive plan of action for your Explainer video and work with you to ensure we’re all on the same page in terms of the concept.  

 

Scriptwriting

 

A well-written and structured script is paramount to your Explainer video being super-effective. At Kashu, we can work with an existing script, or our creative bees can develop a concise and engaging script for you as an extra service.

Explainer videos often inform, educate, or identify a problem before explaining how the businesses products or services provide a solution. Good questions to ponder on when writing a script include: Who is the Explainer Video aimed at? What specific problems do they face? And what are the benefits of your service or product?

Armed with insight from your creative brief and the brainstorming stage of the process, we are able to apply our writing skills to develop a unique script for your business. Our creative bees will ensure it is fit for purpose, easy-to-understand, will resonate with your target audience and encourage conversions.

 

Voiceover Recording

 

Once the new script is complete or we’ve tweaked your existing one to perfection, one of our voiceover artists at the beehive will record a reading of the script. All of our voiceover artists are professional and have years of experience delivering clear and concise recordings.

As a business that operates internationally, Kashu can offer voiceovers in several accents and languages including Spanish, Dutch, German, and French as well as English.

 

Sketches, Storyboarding & Style Sampling

 

The design stage is another crucial element as to how Explainer Videos are made. We split this stage into three sections, and our team of creative bees work behind the scenes sketching, storyboarding, and style sampling before the animation begins.

Our team spends time sketching the concept to develop a clearer vision of the project and spend time constructing a storyboard to ensure the Explainer Video follows the narrative and steers the intended audience towards converting. This section involves drawing the video out scene-by-scene before style sampling.

Awesome design is key to appeal to and resonate with the targeted audience. We work closely with you to ensure the characters and other elements of the video compliment the tone and message of your brand. Take a look at our diverse portfolio for examples of the different styles of animation we can produce at Kashu.

 

Animation

 

Once we finalize the design stage and we’ve worked with our client to decide on a particular style of 2D animation, it’s time to bring in the animator bees! We work hard to illustrate the narrative outlined by the script and to convey your business’s message.  

Simplicity is key at this stage to ensure visual appeal and create clear and concise animation that compliments the voiceover rather than distracting the attention away from it. The creative bees at Kashu can make the most complex of ideas into straightforward and engaging videos.

 

Music and Sound Effects

 

Professional sound quality is a crucial stage of the Explainer Video creative process. A poorly recorded voiceover or badly mixed music that is either too loud, quiet or sounds like it was recorded underwater can cause people to click off your video.

At Kashu, we have a team of talented musical bees who provide quality audio to our explainer videos. During this point in the creative process, they work hard to add suitable royalty-free music to strengthen the impact of the video as well as high-quality sound effects if required.

 

Final Editing Stage

 

In the final editing stage, we spend time combining the audio and visual elements and ensure each frame of the Explainer video is perfect!

Throughout the process, we keep our clients in the loop in terms of the direction and progress of the Explainer Video with our clients. The Kashu team pride ourselves on developing fantastic working relationships and allow for as many revisions as necessary. Clients are also able to access all files regarding their project throughout the process.

 

Explainer Videos by Kashu

 

At Kashu, our Explainer Videos are made custom to each client by our experienced team following our straightforward and well-refined creative process. We’ve created over 10,000 Explainer Videos and Corporate Animations for international brands such as Office 365, Vodafone, and KFC.

For an engaging and custom Explainer Video, simply fill in our contact form with as many details as you can around your Explainer Video idea and we’ll reply shortly with a quote and any further questions!

It takes an average of 25 to 29 days to complete professional 30-second video at the beehive. However, this can vary depending on the complexity and length of the video. If your business is planning a longer video or requires a quicker turn-around, then don’t hesitate to get in touch, and we’ll see what we can do!  

THE PURPOSE OF THE STORYBOARD

By | Explainer Videos, Marketing & Strategy
Today…we’re talking storyboards. If you’re thinking of getting a video made, it’s likely you’re familiar with the concept. Not so much? Well, I’ll tell you anyway. See, you can’t just dive in headfirst, throw a few shots together and hope for the best. That’s a recipe for disaster. As with anything else in life, planning is vital. Ever thought of what a house would look like without the initial blueprint? Not pretty. That’s for sure.
Here at Kashu, we firmly believe that storyboard design helps you to determine whether a concept will work or not. A well-crafted, professional storyboard also helps you work out the right direction to take, provide notes to animators and more. Most importantly, it gives you a clear view on how the whole 2D animation will flow and unfold.
Ever been in a position where you’re trying to explain something, but everyone just looks at you funny? A storyboard makes visualizing a lot easier.
Think of it like a comic book. Before it comes to life, it needs to have structure. It’s the best way to share your vision with others, and show them what the video should look like. It makes the whole production process so much easier, acting as a starting point or timeline with all the angles, shot types, design and characters that should be incorporated.
There are multiple stages to the storyboarding process. First, we deliver a rough sketch a little like this one over here to confirm that the end-product will be as you envision it. Once that’s approved, we’ll go ahead with the character setups Those look a little something like this . Once THAT’S approved…the entire graphic storyboard can be set into motion – like this one over here.
It also saves a whole lot of time later, preventing unnecessary revisions, seeing as the flow and shot composition are already in place. Most importantly, it helps you create your animation according to your vision. And that’s what matters!
Stay tuned for more nutty advice from the team here at Kashu.co

THE PROOF IS IN THE PUDDING (AND IT’S DELICIOUS)

By | Explainer Videos, Marketing & Strategy
THE PROOF IS IN THE PUDDING (AND IT’S DELICIOUS)
YOU MUST KNOW BY NOW JUST HOW MUCH VIDEO IS TAKING OVER THE WORLD. HOWEVER, NOTHING SEALS THE FACTUAL DEAL MORE THAN STATS THAT PROVE THE UNDENIABLE POWER OF VIDEO MARKETING IN TODAY’S GENERATION. HERE ARE SOME FOR YOUR PERUSAL.
DID YOU KNOW…?
⦁ 60% of site visitors will watch any available videos BEFORE resorting to reading text.
⦁ 56% of consumers agree that any company that has a website, should definitely have a video too.
⦁ One minute of video is worth 1.8 MILLION words – according to Forrester Research.
⦁ 80% of consumers agree that watching a video is a vital part of learning how a service works or what a company offers.
⦁ Users spend an average of 16 minutes a month watching video ads online.
⦁ YouTube’s search engine is the 2nd most popular on the planet. In fact, it’s larger and more popular than Bing, Yahoo, AOL and Ask put together. Now, THAT’S powerful.
⦁ Customer testimonials, explainer tutorials and demonstration videos are all the most effective types of video content, according to a whopping 50% of marketers.
⦁ Got video content? People will stay on your site for 2 minutes longer.
Still not convinced? We don’t know what else to say. It’s clear that video is changing the face of the world, and if you haven’t hopped on the visual bandwagon yet, now might be a good time! Need a helping hand? Our creative team is ready to assist.
[carousel_content]