Brainstorming & Scriptwriting
Firstly, our creative team will discuss your project together in detail, this allows all of our creative assets to fully weigh in on the direction we believe best suits your project. Once we’re all buzzed-up about the project’s objectives and direction, we’ll come up with an actionable plan that you’re then able to review before we begin.
Ensuring our clients are happy with the project’s direction is integral to the way we work at Kashu, it’s important to us that we work alongside you, ensuring that we fully understand what you want at each step of the process. Once you are happy with our plans for your project, we’ll begin writing the script!
Following the completion of the script, we’ll make sure you’re completely happy with the narrative we’ve chosen for the video – if you want revisions, you shall have revisions. It’s your project after all!
When you’re happy with the script, we’ll have a voiceover artist that we believe best suits your project record a reading for your video. With that being said, if you’ve got your own ideas about how you want your voiceover to sound, that’s no problem; you’re welcome to choose a voiceover artist from our database of professional voice actors.
Sketches, Storyboarding & Style Sampling
Here at Kashu, we like to divide the designing stage of the projects we’re working on into three distinct sections: sketches, style sampling and storyboarding.
Our design process initially begins with some of our busy bees sketching out the concept we jointly approved upon earlier in the process. These rough sketches are incredibly useful for making sure both you and our team are on the same page, specifically in regards to visualising your project. This process is also incredibly helpful when making sure that our concept works frame by frame, we want your project to be perfect after all!
Once we’re all happy that the concept is both brilliant and functional, we’ll fully storyboard the video and then begin to produce the style sample; a style sample, simply put, is a fully designed section, character or element of your project. At Kashu we like to produce a style sample for our clients to make sure that both your vision for the project and what we’re envisaging align.
Now that we’ve ensured we’re both on the same page, and you’re happy with the direction in which we’re taking your project, we’ll begin to work on the most important part – the graphic storyboard! Graphic storyboarding is essential to our process, as it allows us to design each scene of your animation as fully and accurately as possible. Once we’ve compiled all the relevant information, we’ll present our graphic storyboard to you in a document format, paired alongside your script as well as any important production notes that need to be considered.
Finally, once we’ve got your approval regarding the script, voiceover artist, style sample and the graphic storyboard, our team of animators will get to work creating a bee-utiful animation for your Explainer Video. Once we’ve completed the animation, we’ll add unique royalty-free music and sound effects to give your video some suitable ambience or exciting energy.
Don’t worry though, that’s not the end of Kashu’s work. We want you to be happy with the finished Explainer Video, so if you feel that some changes need to be made – we offer unlimited revisions until the project is perfect.