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Monthly Archives

December 2018

THE PURPOSE OF THE STORYBOARD

By | Explainer Videos, Marketing & Strategy
Today…we’re talking storyboards. If you’re thinking of getting a video made, it’s likely you’re familiar with the concept. Not so much? Well, I’ll tell you anyway. See, you can’t just dive in headfirst, throw a few shots together and hope for the best. That’s a recipe for disaster. As with anything else in life, planning is vital. Ever thought of what a house would look like without the initial blueprint? Not pretty. That’s for sure.
Here at Kashu, we firmly believe that storyboard design helps you to determine whether a concept will work or not. A well-crafted, professional storyboard also helps you work out the right direction to take, provide notes to animators and more. Most importantly, it gives you a clear view on how the whole 2D animation will flow and unfold.
Ever been in a position where you’re trying to explain something, but everyone just looks at you funny? A storyboard makes visualizing a lot easier.
Think of it like a comic book. Before it comes to life, it needs to have structure. It’s the best way to share your vision with others, and show them what the video should look like. It makes the whole production process so much easier, acting as a starting point or timeline with all the angles, shot types, design and characters that should be incorporated.
There are multiple stages to the storyboarding process. First, we deliver a rough sketch a little like this one over here to confirm that the end-product will be as you envision it. Once that’s approved, we’ll go ahead with the character setups Those look a little something like this . Once THAT’S approved…the entire graphic storyboard can be set into motion – like this one over here.
It also saves a whole lot of time later, preventing unnecessary revisions, seeing as the flow and shot composition are already in place. Most importantly, it helps you create your animation according to your vision. And that’s what matters!
Stay tuned for more nutty advice from the team here at Kashu.co

THE POWER OF THE VOICE

By | Explainer Videos, Marketing & Strategy
You know the saying: “Actions speak louder than words”. Right? Well, sometimes, WORDS speak way louder than any action in any situation! Think of the best beer commercial you’ve ever seen in your life. Consider the gripping, husky voice and powerful sentences that made you crave that tantalizing sip of beer. How about those emotive car ads? Health commercials? Travel app ads?
The power of the voice can change everything. That’s why it’s so important to pick the right voiceover artist, for all the right reasons. He or she needs to be selected very wisely for the video or 2D animation at hand. The world is full of highly skilled voiceover artists whose talents lie in varying tones. For example, the comedic upbeat guy’s voice won’t work for an emotive health commercial. In the same breath, the emotive health commercial guy’s voice won’t work for the funny advert. That doesn’t mean they’re not both perfect for a job in their own unique way.
Think of a voice you can’t stand to hear. Now, imagine that on an explainer video or 2D animation? As a viewer, you’ll be subconsciously driven away from a product if it leaves you with a sour taste in your mouth…and ears! A weak / mismatched voice can turn any production from “PRO” to “NO” in a matter of seconds!
The right voice reassures viewers that you’re an honest, reliable company. It’s all about relating to your audience while conveying credibility and authority. Most importantly, you need to be memorable. Awesome voiceovers can change an explainer video or 2D animation video completely. After all, the voice is the root of the power of persuasion.
Here at Kashu, we have access to an impressive network of incredibly talented and passionate voiceover artists. Spanish, Italian, Dutch, French, German and English. Serious, funny, or seriously funny. You name it, you can have it. Don’t let your hard work fall to the sidelines. The right voiceover accelerates the success of your video, making you look like a pro instantly. Get in touch with the Kashu team today. We’re ready to let “the power of the voice” redefine your next video.

THE PROOF IS IN THE PUDDING (AND IT’S DELICIOUS)

By | Explainer Videos, Marketing & Strategy
THE PROOF IS IN THE PUDDING (AND IT’S DELICIOUS)
YOU MUST KNOW BY NOW JUST HOW MUCH VIDEO IS TAKING OVER THE WORLD. HOWEVER, NOTHING SEALS THE FACTUAL DEAL MORE THAN STATS THAT PROVE THE UNDENIABLE POWER OF VIDEO MARKETING IN TODAY’S GENERATION. HERE ARE SOME FOR YOUR PERUSAL.
DID YOU KNOW…?
⦁ 60% of site visitors will watch any available videos BEFORE resorting to reading text.
⦁ 56% of consumers agree that any company that has a website, should definitely have a video too.
⦁ One minute of video is worth 1.8 MILLION words – according to Forrester Research.
⦁ 80% of consumers agree that watching a video is a vital part of learning how a service works or what a company offers.
⦁ Users spend an average of 16 minutes a month watching video ads online.
⦁ YouTube’s search engine is the 2nd most popular on the planet. In fact, it’s larger and more popular than Bing, Yahoo, AOL and Ask put together. Now, THAT’S powerful.
⦁ Customer testimonials, explainer tutorials and demonstration videos are all the most effective types of video content, according to a whopping 50% of marketers.
⦁ Got video content? People will stay on your site for 2 minutes longer.
Still not convinced? We don’t know what else to say. It’s clear that video is changing the face of the world, and if you haven’t hopped on the visual bandwagon yet, now might be a good time! Need a helping hand? Our creative team is ready to assist.

DOMINATE 2019 WITH THESE PROVEN CUSTOMER ACQUISITION STRATEGIES

By | Explainer Videos, Marketing & Strategy

So. You want to grow your business. The first step is growing your customer base. But…what’re the best B2B customer acquisition strategies to make this a reality? Easy.

⦁ SEO SEO SEO (SEO)
We cannot express the importance of this enough. Did we say SEO? Well, boosting your search engine optimization goes hand in hand with upping your game and sending customers flocking in likes moths to the flame. In this day and age, you need to be mobile friendly, provide tons of SEO optimized content and keep the eye-candy at a high. Animated explainer videos are key here!

⦁ Engage

It’s vital to build relationships to ensure a successful strategy. What better way than an interesting promo animation video. In a perfect world, people would simply fall for your site and make a purchase without hesitation. Unfortunately, you’re gonna have to work a little harder than that. Use Social Media to your advantage, monitor and respond to what consumers have to say about your competitors, and refine your offerings accordingly!

⦁ “IN” WITH WHAT WORKS, “OUT” WITH WHAT DOESN’T!

It’s easy, really. If at first you don’t succeed…there’s probably a reason why. Don’t try and try again if it’s doing nothing to boost your business. Do your homework, and find out what strategies work for what companies. The results will speak for themselves!